It started small, in 2009, under the name Raga a passion project born simply from a love of beautiful, handcrafted things. There was no five-year plan, just an eye for detail and a desire to make something well. Over the next decade, that passion quietly grew. Then came 2020, and with it, the space to ask: what if this became something more? Raga became Nayaab by Sonia the same craftsmanship and care, now built into a name and a collection ready for the next chapter.

Nayaab means "rare" and that's still the standard every piece is held to. Not rare for the sake of it, but rare in the way a hand-finished clutch feels different from a mass-produced one: the small imperfections, the weight of real detailing, the sense that someone made this, on purpose, for you.